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In 2011, Lima signed a deal as a spokeswoman for Megacity by Votsu, a Brazilian social gaming company, to appear in their commercials.Lima has worked with the most established photographers in fashion such as Annie Leibovitz, Juergen Teller, Bruce Weber, J. Duran, Paolo Roversi, Inez van Lamsweerde and Vinoodh Matidin, Vincent Peters, Mario Sorrenti, Mert Alas and Marcus Piggott, Steven Meisel, David Sims, and Mario Testino.In 2015, she came in 2nd place with earnings of million.Lima has served as brand ambassador for the clothing brand Desigual based in Barcelona, Spain, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax.It also provided a 20% increase in stores and online traffic.Furthermore, her television commercial, which was watched by 28 million people, became a trending topic at Twitter and the number of people on Mavi's Facebook page increased by 20%.She subsequently entered the 1996 Ford Models Supermodel of the World contest and finished in second place.
In the first quarter of 2012, her advertisement campaign increased sales by 50%.
She appeared only in shoes, diamonds and gloves for the November 2007 issue of Vanity Fair celebrating 20 years of supermodels with her fellow Victoria's Secret Angels.
Lima returned to the high fashion runway in 2009, walking for Givenchy.
Lima is currently ranked by as one of the New Supers in the fashion industry.
Since 2014, Lima has been the world's second highest-paid model.