Dating personals service 20
He posted more ads -- and more Johnny Depp shots -- all of them slightly varied, in an attempt ''to appeal to the broadest marketing category.'' Pretty soon Mr.Tjong was going on dates -- lots of dates.'' In the first two to three weeks I was meeting people every night,'' he said.Events and Adventures is a dating site geared toward introducing singles at group social events.It schedules events and outings that its members can sign up for and meet other people in the process.'' Sometimes more than one date a night.'' In just a few short months, Mr.Jong said he went out with around 70 women -- usually an after-work drink with the option of an easy escape if things didn't work out.For younger people, using online personals is ''not a somber, mildly terrifying business of pairing off before you die,'' said Rufus Griscom, the founder of It's entertainment.'' As with the day-trading boom a few years back, the Net seems to have created a volatility in the romantic marketplace, especially in cities like New York where there is a coffee shop on every corner; the speed of online communications often translates into a quick invitation to meet face-to-face.Dating once implied ''a very long process where you disclose things over time,'' said Robert Rosenwein, a professor of social psychology at Lehigh University.
'' They're driving tremendous growth in online dating services.'' The reason seems to be the fundamentally different ways that younger and somewhat older Americans view personals.
Where traditionally personals in newspapers and magazines were seen as last-ditch attempts by the desperate, Americans younger than 30 are using the online services more casually -- simply to make friends or to date outside their established circles.
Some ambitious -- or just manic -- men and women play the services as if they were video games or e Bays-for-daters, where the goal is not so much acquiring the goods as simply playing to win. '' It could be just getting someone to write back to you, to meet or to fall in love with you, or it could be getting someone to go home with you on a particular night,'' Mr. Where older Americans are likely to see perusing the personals as a solo -- or downright lonely -- experience, people in their 20's are likely to make it a social event, like going to the mall.'' We call it 'man shopping,' '' said Shelly Parnes, a 28-year-old publicist from Queens, who recently placed her first ad.
The company has an 87 percent success rate with its clients, thanks to the use of its Meet Your Future process.
Great Expectations is a dating site that was founded in 1976 as a small family business and is now a national dating service.