Catchy titles for dating ads
Again, the editor has left off the “how to” but these books use the how-to formula.As a headline for an advertisement, “How to Eat More Food and Lose More Weight” would be a winner.Denny Hatch wrote a famous direct response book called Million Dollar Mailings.It’s a compilation of copy that generated a million dollars in sales.Your dating profile is the first point of contact with other members.These are a few words you can include in your online dating profile headline that will instantly grab their attention. The headlines on a magazine cover sell the magazine. As John Caples wrote: Justifiably revered, Caples was the copywriter who wrote one of the most famous print ad headlines:“They Laughed When I Sat Down at the Piano. ”(Here’s the ad in full, which sells a training course for people who want to play a musical instrument.)Creating an attention-grabbing headline is perhaps the most important part of writing copy. Before I describe how to write headlines, let’s visit our brothers and sisters in the newspaper and magazine environment.
“A lot” would be too general to get the same result.)Headlines are vital because they draw the reader into the body copy. Then imagine you’re about to tell someone a story or you want to provide some advice; imagine you want to get their attention. The ultimate headline expert is the reader — the person you’re trying to persuade. If it’s not powerful and persuasive, sadly, it’s a fail. In a newspaper, headlines steer the reader from story to story. In copywriting, the headline is the advertisement for the advertisement and must compel the reader to read your copy.With that in mind, let’s take a look at the top three sellers from mid-April.In particular notice #1 and #3 in the list, which are “how to” headlines.